Background music for shops
Background music in shops and restaurants increases sales!
Did you know that studies have been carried out which show that background music can increase your turnover. Music makes customers relax, so they stay longer in the store and therefore buy more.
This shows a comprehensive study of the commercial effect of music made by the Swedish analysis agency HUI and Soundtrack Your Brand, who are behind the study.
Music in Restaurants
With an analysis of 1.8 million purchases in 16 restaurants, the study is one of the most comprehensive that has been made around the commercial effect of background music. The sales in the restaurants were investigated and analysed over 20 weeks under the influence of different types of music. The analysis showed a clear increase in sales when music selected to match the brand was played, compared to random music.
The study emphasizes how important the music is for restaurant guests’ experience and shows that the choice of music has a direct impact on sales.
Read the full report: https://www.soundtrackyourbrand.com/content/research/hui
Music in shops and supermarkets etc.
Peter Vuust, who is a professor and researcher in the connection between the brain and music, says that the music should be quiet, calm and without too many breaks. Most people feel it is stressful to be in a supermarket. Children are screaming and we really just want to go home quickly. Therefore, the music must not stress us further.
Music can influence our mind and release good signalling substances such as adrenaline and dopamine in the
brain, which give a feeling of happiness. According to Peter Vuust, we get high from music – in a completely harmless way – and the brain likes that.
Ideally, the music should be heard by the customer, but without attracting the customer’s attention. If the customer does become aware of the music, it must be so anonymous and neutral that the customer can quickly nod in recognition to it and then simply slide back and be “a pleasant colour on the wall”.
If you choose to play this type of music, you achieve positive effects that lead to increased sales and increased earnings. The music sets an atmosphere that cannot be achieved when you only hear the sound of coolers and rattling shopping cart wheels. – Source: Samvirke1
You can see an English study here: http://www.musicworksforyou.com/research
